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MaxFactor Beauty Global Product Launch

Stand out PR for MaxFactor

Create a stand out experience for the UK’s top beauty journalists to ensure significant editorial on new Olay and MaxFactor products.

The result

100% positive response from invited guests (health & beauty editors from UK’s leading glossy magazines) and others who heard about the trip and asked for an invitation. Journalists spent 3 days learning about the new products.

Exceeded editorial and media coverage targets as a result.

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