New product launch
Kempster negotiated an innovative partnership between Samsonite and the Powerboat P1 Grand Prix. The sleek design, agility and strength of the powerboats perfectly reflected the groundbreaking Curv™ technology of X’Lite as well as the jetsetter lifestyle of its target market.
The event encapsulated the new premium Samsonite brand image and provided a newsworthy platform for press coverage.
The result
30+ Fashion editors from around the world attended and participated.
Samsonite secured significant exposure in key titles in all its preferred territories from Europe to the US and Asia.
Some of our other work
The Football League
Five-a-side tournament
A post-season five-a-side tournament at Upton Park for 16 teams, including a post event dinner and awards ceremony
read more
Evian
Paul Smith for Evian press launch
Plan and deliver a VIP hospitality programme for journalists attending the “Paul Smith for Evian” press launch
read more
Castrol / BP
FIFA World Cup 2014 in Brazil
Activating a global sponsorship property to drive business and employee engagement
read more