New product launch
Kempster negotiated an innovative partnership between Samsonite and the Powerboat P1 Grand Prix. The sleek design, agility and strength of the powerboats perfectly reflected the groundbreaking Curv™ technology of X’Lite as well as the jetsetter lifestyle of its target market.
The event encapsulated the new premium Samsonite brand image and provided a newsworthy platform for press coverage.
30+ Fashion editors from around the world attended and participated.
Samsonite secured significant exposure in key titles in all its preferred territories from Europe to the US and Asia.